brand

Thomas Schäfer, CEO Volkswagen Passenger Cars: “We are pursuing a clear goal for the Volkswagen brand – becoming the world’s leading volume manufacturer in terms of technology by 2030. Now, in the middle of our catch-up phase, we are…

Within the context of the “Best Customer Experience” marketing and sales strategy, the premium brand is modernising its appearance in the exterior and interior area of its retail operations. In so doing, Mercedes-Benz is more strongly…

Significant growth in Central and Eastern Europe was achieved (+17.3 per cent). The recovery in South America continued (+19.1 per cent). The Volkswagen brand recorded an upward trend in China, its core market (+3.6 per cent). The new…