Datsun has introduced a special Datsun mi-DO conversion model in Russia. The new model is designed for people who love outdoor activities, particularly fishing.
Committed to catering to customers’ needs, Datsun launched this project to study the needs and preferences of the brand’s customers in an innovative, experimental way.
The Datsun mi-DO for Outdoor Leisure was created based on a survey the brand conducted in January on Datsun social media platforms in which 58% of participants listed car travel as a hobby, while 27.2% listed fishing. Participants were also asked what equipment and features they feel are required in a car for long journeys and an active outdoor life. The car was then designed with the robust Datsun mi-DO hatchback as its base, with significant modifications to the exterior and interior to make it better suited for camping and fishing excursions.
“At Datsun, we carefully monitor the lifestyles and preferences of our customers and look for innovative solutions to address their needs,” said Andrey Chirkov, head of Datsun in Russia. “This unique project allows us to have a real-life case study of the special requirements of outdoor enthusiasts. Through a series of activations planned over the next several months, we plan to get feedback from different stakeholders, which will be taken into account as we move forward.”