Audi House of Progress opens in the Autostadt Wolfsburg
Audi has completely redesigned its pavilion in the Autostadt Wolfsburg and converted it into the only permanent location for the Audi House of Progress exhibition concept. Now, the brand’s new experience center is opening its doors. Audi is bringing its four brand values of digitalization, design, performance, and sustainability to life for the site’s visitors. The Audi House of Progress concept offers them space to connect with the Audi brand and get to know the company,
Audi House of Progress opens in the Autostadt Wolfsburg
The road to the Audi House of Progress Wolfsburg
Alterations to the Audi Pavilion in the Autostadt amounted to a complete remodeling of the existing building’s interior. In addition to renovating its internal technology, the main focus was the exhibition concept. To increase transparency and create space for new exhibits and new sight lines, the reinforced concrete forming the rotunda which contains the central staircase of the building was opened up.
Highlights of the exhibition
The first level houses exhibits on digitalization and design. Alongside the A6 e-tron concept and the Audi A8 60 TFSI e2 plug-in hybrid, there are exhibits that bring both subjects to life on an elongated lowboard. Examples from the digital field include digital OLED rear lights that playfully display various dynamic lighting scenarios and, in doing so, reveal the technology’s possibilities. Additionally, materials like the recycled substance Econyl, a clay model of the Audi e-tron GT quattro3, and 3-D printed vases in current color options are also presented. Visitors can take sketches from Audi Design home with them.
In the Audi House of Progress, the Digital Matrix LED front headlights of the Audi A6 e-tron concept are converted into projectors and playfully demonstrate the potential of Audi Lighting Technologies. A floor projection for the performance area leads to the second level. The image is derived from the audio signal of a film that is shown in that area and it changes depending on the volume, intensity, and dynamics.
