Autopromotec and The Tire Cologne coordinate their dates
THE TIRE Cologne (TTC) and Autopromotec in Bologna, the two leading trade fairs for the tyre trade, workshop outfitting and the automotive aftermarket in Europe, have once again coordinated their dates and are returning to the proven alternating rhythm: TTC will take place in even years, Autopromotec in odd years. With this decision, both organizers do justice to the wish of exhibitors and visitors to avoid overlaps and be able to optimally use the market potential of both events. The coordinated strategy extends the reach of both trade fairs, reinforces international synergies and opens up new business possibilities.
Strengthening Industry Collaboration Through Strategic Trade Fair Coordination
Uniting Key Themes: Sustainability, Digitalization, and Electromobility
“The close coordination of event dates between THE TIRE COLOGNE and Autopromotec is an important step towards offering our exhibitors and visitors the best possible planning security and market potential. The clear division into even and odd years creates synergies, strengthens international networking and enables us to address key industry topics in a targeted manner” explains Christoph Werner, Senior Vice President Trade Fair Management.
Renzo Servadei, Autopromotec CEO states: “We strongly believe that this renewed partnership will allow our sector to optimize participation in both trade fairs. While targeting almost the same audience in the tyre sector, the complementarity of the two exhibitions remains fundamental and we intend to enhance this.”
