46% of Toyota Motor Europe (TME) sales in H1 are self-charging hybrid electric vehicles
Self-charging hybrid electric sales grew by +23% year-on-year to 257,000 units. Self-charging hybrid electric vehicles now represent 46% of total TME sales, and reach an impressive 58% in Western Europe only.
The successful launch of Toyota C-HR led the way for the strong start to 2018. With more than 85% mix, the Toyota C-HR epitomises our customers’ shift to electrification.
This strong first quarter performance was also supported by Yaris Hybrid, Auris Hybrid and RAV4 Hybrid, all achieving again record sales.
Lexus sales grew by +7%. With an average hybrid mix of 62% of total sales and 99% in Western Europe, Lexus continues to enjoy increased customer demand for its portfolio of 8 self-charging hybrid electric products, reinforcing its position as the premium market leader in electrification.
- Total sales : 560,000 (+6% year-on-year)
- Market share : 5.0% (+0.1ppt year-on-year)
- Total hybrid sales: 257,000 (+23% year-on-year)
- Hybrid mix: West Europe : 58% – East Europe* : 10% – TTL : 46%
Toyota highlights in H1 2018:
- Toyota sales : 521,200 (+6% year-on-year)
- Top sellers: Yaris Range (123,300; Toyota C-HR Range (78,400) ); Auris Range (66,000)
- Top gainers: Mirai (+115%); PROACE Verso (+73%); Yaris Hybrid (+40%); Toyota C-HR Hybrid (+28%);
- Top hybrids : Toyota C-HR Hybrid (67,200); Yaris Hybrid (66,300), Auris Hybrid (49,600)
- Total hybrid sales: 232,700 (+25% year-on-year)
- Hybrid mix: West Europe : 55% – East Europe* : 11% – TTL : 45%
Lexus highlights in H1 2018:
- Total Lexus sales : 38,500 (+7% year-on-year)
- Top sellers: NX Range (15,400); RX Range (9,000); CT 200h (4,800)
- Top gainers: LS Range; LC range; NX Range (+15%); CT 200h (+10%)
- Top hybrids: NX Hybrid (10,800); CT200h (4,800); RX Hybrid (3,700)
- Total hybrid sales: 24,000 (+5% year-on-year)
- Hybrid mix: West Europe : 99% – East Europe* : 5% – TTL : 62%
