Toyota Motor Europe sold 578,400 vehicles in the first half of the year, achieving a Hybrid Electric Vehicle Mix of >50%

With 20 different models on offer and four major new models having started sales in Europe in the first quarter, Hybrid Electric Vehicles [HEV] drove the strong performance of Toyota Motor Europe (TME) between January and June 2019.

Customers are responding very well to the new Corolla Hatchback and Touring Sports, which are now available with two hybrid electric powertrains : 1.8L – 122 hp and 2.0L – 180hp (as part of Toyota’s dual-hybrid strategy). The combined hybrid mix is 83%. And the Corolla Sedan is for the first time also available with a hybrid electric powertrain that represents about 50% of the new model sales.

Demand is also strong for the new RAV4 and for the new premium crossover Lexus UX, with hybrid electric mix of 72% and 92% respectively.

The new Camry that has been successfully launched this year in Western Europe is sold exclusively with a hybrid electric powertrain.

Other models such as the Toyota C-HR Hybrid, and Yaris Hybrid – have achieved record sales, also supporting the strong performance of HEVs.

Lexus sales increased by 5% versus last year, thanks to the good performance of the Lexus ES and the new Lexus UX.

For this period, the HEV share of TME sales stands at 52% across Greater Europe, and at 62% in Western Europe only.

2019 has also seen the relaunch of the Supra nameplate. After a 17-year absence from the market, the iconic GR Supra is back, to the great joy of car enthusiasts, eagerly awaiting the return of this sports car that delivers a pure driving experience. Such is the level of excitement that the 2019 model allocation already sold out prior to its official launch last March.

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TME highlights in H1 2019:

  • Total sales: 578,400 (+3.3% year-on-year)
  • Market share: 5.3% (+0.4ppt year-on-year)
  • Total hybrid sales: 303,400 (+18% year-on-year)
  • Hybrid mix: West Europe: 62% – East Europe*: 23% – TTL: 52%

Toyota highlights in H1 2019:

  • Toyota sales: 538,000 (+3.2% year-on-year)
  • Top sellers: Yaris Range (131,000); Toyota C-HR Range (79,000); RAV4 Range (72,800)
  • Top gainers: Mirai (+65%); Camry Range (+32%); RAV4 (+25%)
  • Top hybrids : Toyota C-HR Hybrid (70,300); Yaris Hybrid (66,400); Corolla H/B & Touring Sports (57,700)
  • Total hybrid sales: 275,300 (+18% year-on-year)
  • Hybrid mix: West Europe: 60% – East Europe*: 24% – TTL: 51%

Lexus highlights in H1 2019:

  • Total Lexus sales: 40,450 (+4.9% year-on-year)
  • Top sellers: NX Range (11,700); UX Range (8,500); RX Range (8,400)
  • Top gainers: UX range (new); ES range (+387%)
  • Top hybrids: NX Hybrid (8,700); UX Hybrid (7,800); RX Hybrid (3,800);
  • Total hybrid sales: 28,000 (+17% year-on-year)
  • Hybrid mix: West Europe: 99% – East Europe*: 8% – TTL: 69%

Sales for H1 2019 are listed below

Table 1 – TME (1) total sales in H1 2019

TOTAL TOYOTA/LEXUS

578,388

TOYOTA

537,928

AYGO

55,693

Yaris (incl. Yaris Hybrid)

130,967

Yaris Hybrid

66,366

Corolla H/B & Touring Sports (including Hybrid)

69,446

Corolla H/B & Touring Sports Hybrid

57,665

Toyota C-HR (incl. Hybrid)

79,020

Toyota C-HR Hybrid

 70,284

Corolla SDN (incl. Hybrid)

33,518

Corolla SDN Hybrid

15,219

Avensis

1,167

Prius Family

10,752

Prius

2,702

Prius+

6,950

Prius Plug-in Hybrid

1,100

Mirai

167

Camry (incl. Camry Hybrid)

23,543

Camry Hybrid

2,759

GT86

538

 RAV4 (incl. RAV4 Hybrid)

72,791

RAV4 Hybrid

52,304

Highlander

669

Land Cruiser

21,193

Hilux

20,115

PROACE

15,760

Other models

2,459

LEXUS

40,450

CT 200h

3,138

IS (incl. IS Hybrid)

1,943

IS hybrid

1,839

ES (incl. ES Hybrid)

3,012

ES hybrid

1,968

GS (incl. GS Hybrid)

134

GS hybrid

33

LS (incl. LS Hybrid)

263

LS hybrid

126

NX (incl. NX Hybrid)

11,699

NX hybrid

8,685

UX (incl. UX Hybrid)

8,532

UX hybrid

7,813

RX (incl. RX Hybrid)

8,382

RX hybrid

3,780

RC (incl. RC Hybrid)

569

RC hybrid

520

LC (incl. LC Hybrid)

232

LC hybrid

104

Other models

2,546

 

(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan).

*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.

Models listed in italics are produced locally at Toyota’s European manufacturing facilities