Polestar reveals the Polestar Precept – a vision of the brand’s future direction and a clear expression of intent. Precept exhibits the execution of new, more sustainable interior materials, the continued development of the digital user interface and the essence of Polestar design.
The name “Precept” was chosen to emphasise the vehicle’s role in setting out Polestar’s intent as the contemporary electric performance brand. A precept is a manifesto of things to come; a declaration. The car signifies an important milestone for Polestar as a standalone brand, describing a unique design philosophy that remains firmly embedded in Polestar’s brand values: pure, progressive and performance.
“Precept is a declaration, a vision of what Polestar stands for and what makes the brand relevant,” comments Thomas Ingenlath, CEO of Polestar. “The car is a response to the clear challenges our society and industry face. This is not a dream of a distant future, Polestar Precept previews future vehicles and shows how we will apply innovation to minimise our environmental impact.
Minimalistic athleticism, the sculpted form of the Polestar Precept sets the tone for future Polestar vehicles. The vehicle’s proportions define its presence with restrained surfacing and a focus on aerodynamic efficiency. A 3.1-metre wheelbase which accommodates a large battery pack gives the stunning four-door grand tourer a very low and sleek silhouette with an emphasis on leg- and headroom in the rear.
The front grille is replaced by the Polestar SmartZone, representing a shift from breathing to seeing. An area which once channelled air to radiators and the internal combustion engine, now houses technology for safety sensors and driver assistance functions. Purposefully gathered behind a transparent panel dedicated to intelligent hardware are two radar sensors and a high definition camera. The LIDAR pod, mounted atop the glass roof, is given optimal visibility as a next step towards increased driving assistance. The Thor’s Hammer LED headlight signature evolves with separated elements, taking on a dynamic, more robotic and brand-defining interpretation.
Precept features an integrated front wing above the SmartZone which accelerates air flow over the long bonnet. This allows air to attach itself to the surface earlier, which improves aerodynamic efficiency and thus improves the vehicle’s range. At the rear, the wide light-blade spans the entire width of the car, extending into vertical aero-wings – another aerodynamic feature and a nod to light-weight design.
Conventional side mirrors are replaced by camera-based units, each of which extends outwards on an aerodynamic arm. Inside, the traditional rear-view mirror is replaced with a digital screen, the image collected by a wide-angle camera mounted at the rear of the car. The absence of a conventional rear window means that the Precept’s single-volume glass roof extends behind the rear seats and the tailgate itself is designed with a larger opening and higher-mounted hinges improving access.