Launch of a new dedicated DS network as orders open for DS 7 Crossback with range, pricing and specifications announced Launch of a new dedicated DS network as orders open for DS 7 Crossback

With growing awareness for the DS brand, formed on 1 June 2014, DS Automobiles is now opening orders for the full range of DS 7 CROSSBACK – the first deliveries of which will start early 2018 – to meet the needs of drivers in search of a new automotive experience with unique sensations.

After the La Première launch edition was made available to order in May 2017 (and is still reservable online until 31 December 2017), the full range of DS 7 CROSSBACK are now available to order. For the launch of the DS SUV, innovation and savoir-faire from Paris, bespoke and personalised vehicles are the order of the day. Trailblazers, trend enthusiasts; customers looking for a new and premium automotive experience with unique sensations will have the choice of four different interior styles (Inspirations), four high performance, punchy and efficient engines and 15 high-tech features, with UK prices at launch from £28,050 to £43,535 (£50,000 with the DS 7 CROSSBACK PHEV E-Tense 4×4).

DS 7 CROSSBACK – MODEL/ENGINE RANGE   OTR PRICING

DS 7 CROSSBACK – ELEGANCE BlueHDi 130 Manual	£28,050
DS 7 CROSSBACK – PERFORMANCE LINE BlueHDi 130 Automatic BlueHDi 180 Automatic PureTech 225 Automatic	£31,435 £36,335 £34,985
DS 7 CROSSBACK – PRESTIGE BlueHDi 130 Manual BlueHDi 180 Automatic PureTech 225 Automatic	£34,435 £39,335 £38,985
DS 7 CROSSBACK – ULTRA PRESTIGE BlueHDi 180 Automatic PureTech 225 Automatic	£43,535 £43,185

DS 7 CROSSBACK – E-TENSE PHEV 4×4 (available from mid-2019)

E-Tense PHEV 4×4 (combining petrol PureTech 200 and two 80kW electric motors) c£50,000

DS 7 CROSSBACK: A BESPOKE RANGE

For an interior to reflect a personality, customers have a choice of 5 Inspirations

The interior of DS 7 CROSSBACK is chic and contemporary, showcasing the expertise of the brand’s teams. Reflecting the philosophy behind DS design –personalisation –it is available in a choice of different trims, with the spotlight on materials. The interiors, called DS Inspirations, take their style cues from Paris, the birthplace of the brand.

• The iconic landmark of Place de la Bastille inspired the first Inspiration. Its premium, innovative materials, textured patterns and padded upholstery, and subtle finishes with warm gold and silver accents echo this famous monument. The DS Inspiration Bastille offers a unique design for those seeking a break with convention.
• Inspired by the famous street and imbued with characteristic Parisian elegance, DS Inspiration Rivoli transports the customer onto the eponymous street, with its luxury boutiques, famous Tuileries Garden and prestigious Palaces. Premium materials such as leather, combined with high-end diamond-shaped decoration allow the customer to express their personality and culture with a sophisticated air.
• DS Inspiration Opéra, echoes the eclectic architecture and premium materials (gold and marble) of the interior of one of the most prestigious opera houses in the world, everything has been carefully thought out and designed to be captivating. The eponymous DS Inspiration follows suit, with a high-end finish in Nappa leather (in basalt black or chestnut brown) to embodies this spirit of fascination and created for customers who want to put their personal mark on their vehicle in a bold and captivating way.
• For people who like to combine sporty design with elegance in all settings: The DS Inspiration PERFORMANCE LINE. Like the whole range, the interior is ideal for drivers who believe sport and performance are not extravagant modes of expression, but an everyday state of mind. The use of Alcantara responds to this requirement; boasting performance with refinement.
• A fifth Parisian Inspiration, named DS Inspiration Faubourg, will add to the range of DS 7 CROSSBACK interiors with the launch of the PHEV Hybrid E-Tense 4×4. The pinnacle of luxury and art in Paris, Rue du Faubourg Saint-Honoré houses the Presidential residence, the Elysée Palace, as well as Embassies alongside fashion boutiques and high-end art galleries. Designed for those who particularly appreciate travel and luxury, this Inspiration features the finest materials such as leather and ebony wood.

For dynamic driving with confidence, four internal-combustion engines and an 8-speed automatic gearbox are available from launch. DS 7 CROSSBACK will ultimately have five powerful and efficient engines, the DS SUV offers, at launch in the UK, four engines compliant with the latest Euro 6.2 emission control standard:

• Two turbo petrol engines: the 4-cylinder PureTech 180 or PureTech 225, are both coupled with the new state-of-the-art 8-speed (EAT8) automatic gearbox as standard. With these two engines, excellent performance is possible with 250 and 300Nm of torque available from 1,900rpm and with fuel economy of 48.7mpg.
• Two turbocharged diesel engines: BlueHDi 130 with a manual gearbox or BlueHDi 180 with an automatic gearbox, have 300Nm of torque at 1,750rpm and 400Nm of torque at 2,000rpm respectively. All have Fuel economy of more than 56mpg (70.6mpg and 57.6mpg respectively).

These different engines are equipped with the most advanced technologies (injection pressure of 200bar for PureTech petrol engines, a Stop&Start system, and much more besides), guaranteeing best-in-class fuel economy. With these features, DS 7 CROSSBACK offers enhanced driving pleasure and efficient performance. The fifth version arrives in mid-2019 as the high-performance Plug-in Hybrid petrol-Electric Vehicle (PHEV) – ‘E-Tense 4×4’, with 300hp, four-wheel-drive system and 35mile driving range in zero emissions mode (on WLTP cycle). To achieve these features, it combines a 200hp petrol engine with two electric motors of 80kW combined with a battery output of 90kW.

For relaxed driving in complete safety, high-tech equipment equips DS 7 CROSSBACK as standard or is available as an option. For supreme comfort customers can specify DS ACTIVE SCAN SUSPENSION (standard-fit on PRESTIGE and ULTRA PRESTIGE models and a £1,000 option on ELEGANCE and PERFORMANCE LINE versions with PureTech 225 and BlueHDi 180 power units). The 21st-Century DS suspension anticipates defects in the road through a camera that detects bumps and pot holes 5-metres ahead and continuously, and independently, controls the four shock absorbers to make them firmer or softer.

With over 15 breakthrough innovations, the cutting edge technological equipment available on DS 7 CROSSBACK gives further levels of peace of mind to the driver with greater ability to use the performance provided by the efficient power units. Available as an option, the customer can choose to add DS CONNECTED PILOT – a first step towards autonomous driving (standard-fit on ULTRA PRESTIGE models), with the cost-option of DS NIGHT VISION for day and night visibility. DS DRIVER ATTENTION MONITORING is another safety feature, able to detect signs of fatigue or distraction in the driver.