BYTON Announces Worldwide Growth with Executive Hires and Los Angeles Lab

Today, BYTON added two new executives to its senior management team: Chad Harrison, who joins the company as its vice president of product-line management, and David Twohig, who is now BYTON’s chief automotive engineer. Harrison is a 22-year veteran of the automotive industry and formerly Honda R&D America’s chief automotive engineer. Twohig is a highly-respected engineer who most recently led the development of the Alpine A110 as Chief Engineer at Alpine and Head of Vehicle Engineering at Renault Sport.

BYTON also announced the expansion of its U.S. footprint following the opening of its North American headquarters in Silicon Valley in December 2017, which has grown to almost 300 employees. While the Silicon Valley office will continue to focus on developing the technology for the Smart Intuitive Vehicle at its launch in Q4 2019, the company’s new L.A. Future Lab will focus on developing the latest forward-thinking user experiences and advanced concepts to define the future of driving and ride-sharing. BYTON already boasts one of the most unique UI/UX designs in the automotive world, as the BYTON Concept includes state-of-the-art design such as its industry-first Shared Experience Display (SED), gesture controls, and a Driver Tablet installed in the steering wheel console. Located in a global hub for automotive design and innovation, BYTON’s newest facility is charged with ensuring that BYTON remains a leader in intelligent and intuitive UX design.

“Revolutionizing the user experience in the car is at the core of BYTON. We’re working very hard to make sure your BYTON vehicle is a next-generation smart device – a smartphone on wheels,” said Dr. Carsten Breitfeld, CEO and Co-Founder, BYTON. “Our L.A. Future Lab will push that idea to the bleeding edge of what’s possible, and we’re already excited for what we will be able to share in the future.”

European Premiere at Milan Design Week

As part of Milan Design Week, BYTON will first present the innovative BYTON Concept to a European audience in the heart of the Italian lifestyle metropolis April 17-22.

During the presentation, BYTON will:

• Invite select attendees to discuss the design of tomorrow’s mobility
• Showcase the car for all attendees within the setting of a Milan art gallery
• Provide updates on company milestones achieved within the last six months and announce the latest developments and future outlooks
• Present new product information to the public
• Enable the media to have a closer look behind the scenes of BYTON´s design processes
• Present its new brand store concept to the media

“BYTON is all about changing mobility and especially about enhancing the time we spend in a car. At the Salone del Mobile and the accompanying Design Week, it’s all about spaces where people feel comfortable as well as a communicative atmosphere and a positive lifestyle. That fits in perfectly with our aspirations and values and we look forward to seeing our audience in Milan,” says Carsten Breitfeld, CEO and co-founder of BYTON.

Asian Premiere at Beijing Motor Show:

In addition to its North American growth, BYTON will also introduce the innovative BYTON Concept to the Asian market at the Beijing Motor Show, one of the leading motor shows in the world, April 20-26.

During the conference, BYTON will:

• Invite select attendees to test ride and interact with the BYTON Concept
• Showcase the car at BYTON’s booth for all attendees
• Report updates on company milestones in the past half year
• Present new product information to the public
• Announce their latest developments and future outlooks, including plant construction progress, strategic partnerships, and brand store plans

“Our first BYTON Concept successfully made its world debut in the U.S. and we are thrilled to offer the same experience to the Chinese market, including our unique product positioning and design differentiation,” said Daniel Kirchert, President and Co-Founder, BYTON.