2018 INFINITI QX80: A distinctive, powerful full-size SUV to travel everywhere in luxury

The 2018 QX80 stands apart with a refined and spacious cabin that features high-quality materials, a hand-crafted finish, and advanced drive-assist technologies – all combining to promote a sense of inclusive, modern luxury and set new standards for upscale sophistication.

With a taut yet comfort-oriented suspension and ample performance from its 5.6-liter V8 engine, the new QX80 gives drivers an assured feeling of control and confidence at the wheel.

Production of the new QX80 is underway at INFINITI’s Kyushu production facility in Japan, and it will go on sale in select INFINITI markets across North America, Asia, Western Europe and the Middle East at the end of 2017.

“The new INFINITI QX80 has been designed and engineered to allow customers to travel everywhere in luxury. Our flagship SUV features a high-quality, hand-crafted interior, creating a driver-centric, passenger-minded space for inclusive, modern luxury travel.”
Christian Meunier, INFINITI Global Division Vice President

A flagship INFINITI SUV in a global segment

Evolving INFINITI’s presence in the luxury segment

  • Introduces a modern interpretation of upscale luxury
  • Strengthens INFINITI’s position in the global full-size SUV segment
  • Built in Kyushu, Japan, and sold markets around the globe, including Russia, the Middle East, Oceania and North America

“The INFINITI QX80 has been a popular choice for buyers in the luxury SUV segment, particularly in North America and the Middle East. The new QX80 will boost INFINITI’s presence in the full-size SUV segment by evoking the spirit of inclusive luxury travel. Customers expect maximum comfort, practicality and style – and the 2018 QX80 delivers.”
Christian Meunier, INFINITI Global Division Vice President

A distinctive, powerful luxury SUV, enabling all passengers to travel everywhere in luxury

A flagship model for the brand, the QX80 has established itself as a major contributor to the image of INFINITI in many of its key global markets.

The QX80, with is bold design and agile performance, attracts on average the youngest buyers in the full-size SUV segment. Research also shows that the QX80 appeals to a higher percentage of female buyers compared to the competition, with top purchase reasons including spaciousness for five or more passengers, advanced safety features, luxurious look and feel with natural finishes, ample cargo space and a vehicle that is easy to maneuver.

The new model has been created to meet the needs of today’s luxury car buyers, and introduces a more modern interpretation of upscale luxury to the full-size SUV segment. It will appeal to a buyer that wants for nothing: affluent, high-achieving entrepreneurs and business leaders, often with families, who demand space and utility, hand-crafted quality and modern design, and effortless on-road performance. INFINITI customers enjoy using technology and innovations to make their lives more enjoyable and hassle-free.

The new QX80 provides all this for seven or eight passengers, bringing a confident, modern representation of luxury to the market. Combining supreme space and utility with advanced technologies and high sophistication, the changes to the car’s design – inside and out – more closely align the new model with the most recent INFINITI vehicles through the application of signature design cues.

Strengthening INFINITI’s position in the global full-size SUV segment

The full-size SUV segment is among the fastest-growing globally, with demand increasing annually. In the U.S., INFINITI has sold more than 14,085 QX80 vehicles calendar year to date, which is an 8.3-percent increase over the same period last year. Additionally, currently accounting for over 50 percent of all full-size luxury car sales globally, the full-size SUV is expected to take an increasingly large share of the high-end market, and INFINITI’s full-size luxury SUV market share is forecast to rise from 2018 onwards.

The new QX80 therefore arrives at a moment of opportunity for INFINITI, and is designed to further enhance the brand’s profile. The new model will occupy a unique position in its class, boasting a truly modern exterior design, a cabin designed around the concept of inclusivity and engaged relaxation for all occupants, and technologies engineered to maximize safety, comfort and on-board entertainment.

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